One of my companies, Compass Consulting Service constructs and maintains web sites for small businesses, primarily in Indiana. Nothing complicated here. Today everyone in business should have a presence on the world wide web. But how are we communicating with customers, and prospects today? I’m not talking about media advertising which is still a vitally important piece of the marketing puzzle, but how are we communicating outside of regular media ads? Email? Newsletters? E-Newletters, web sites? They’re all important, but today I am seeing an increasing number of folks moving their communication to Facebook and other social media players, but primarily Facebook.
I do have a Facebook page with many friends, but I don’t access it all that much. I’m still in the process of figuring it out. If you’ve read this, I’d like to hear your thoughts.